Lazy investing is dead.
The old buy-and-hold approach is gone. Investors building wealth now take a more active approach: commercial property, granny flats, value-add renovations, unit blocks and higher-yielding units. BFP is a buyers agency led by Ben Plohl, a chartered accountant and former CFO.
- Led by a chartered accountant with 22 years of personal property investing
- One experienced team across every strategy, from buying to building
- A personalised, high-touch service with no pressure
Speak to Ben
Tell us how you want to invest. Ben will call you to talk it through and explain how we would approach it.
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- Chartered accountantBen Plohl, CA. Former CFO, Sydney and London
- 550+ acquisitions22 years investing, 8 years as a buyers agent
- REB & PIPA 2026 finalistA finalist, not a winner
- Experienced teamPersonal, high-touch service
The old way of investing is gone
Buy something, hold it, and wait for the market to do the work. For a long time that was enough. It is a much weaker plan when the rules, the numbers and the market are all moving.
Investors who are building wealth today are more hands-on. They look at where value can be created, not only where prices might rise: through the lease, the land, the layout or the income.
The rules have changed too
Federal changes to negative gearing and the capital gains tax discount are due to take effect from 1 July 2027. We are not tax advisers, so talk to your accountant about how this affects you. What it does mean is that investors have good reason to plan rather than simply buy and hold.
A different approach: five strategies we work on
Every investor, budget and goal is different. We help you work out which strategy fits, then do the work.
Commercial property
Offices, industrial, retail and medical, for SMSFs, private investors and high-net-worth clients. We assess the lease, the tenant and the numbers before you commit.
House plus granny flat
Buy a property with a second dwelling in mind, or add one. We find the right block and project manage the build.
Granny flats and renovations: Sydney, Newcastle, Central Coast, Albury Wodonga, Geelong
Value-add renovations
Buy a home with the potential to improve, and we manage the renovation, so the work adds value rather than cost.
Granny flats and renovations: Sydney, Newcastle, Central Coast, Albury Wodonga, Geelong
Unit blocks
Buy a block of units rather than a single dwelling, with a clear view of the income, the building and the risks.
Higher-yielding units
Units chosen for rental income, with attention to the building, strata and location, not only the headline yield.
We buy across Australia. Strategies and outcomes depend on your circumstances, and no result is guaranteed.
Ask who is advising you
Much of the property industry is built around volume: more clients, more transactions, faster. Before you act on anyone's advice, ask:
- Are they a high-transaction agency that needs volume to survive, churning through clients to keep the pipeline full?
- How are they paid, and does that change what they recommend?
- Will you deal with a senior, experienced person, or be handed to someone junior?
- Do they have a plan for your whole portfolio, or only the next purchase?
- Have they tested the numbers, including holding costs, finance and tax, with your accountant?
- Do they take the time to understand you, or push you to decide quickly?
At BFP, Ben looks at every deal the way a chartered accountant would. We plan your whole portfolio, not just the next purchase, and we take the time to get it right.
How it works
Ten steps, one point of contact.
Speak to Ben
A conversation about your goals, where you are now and whether we are the right fit.
Client onboarding
We learn about your finances, goals and timeline before we do anything else.
Game plan
Your portfolio plan and 20-year roadmap, so every purchase has a purpose.
Research and location selection
A mix of data analytics, deep economic and fundamental research, and supply and demand analysis to decide where to buy.
Property shortlist and selection
Properties matched to your plan, shortlisted and selected.
Due diligence
A full review of the property, the contract, the numbers and the risks, with plain advice on whether to proceed.
Market assessment and negotiation
We assess the market evidence and negotiate on price and terms for you.
Value creation
Renovations and builds, project managed, where your strategy calls for it.
Asset management
Ongoing management of your property so it performs.
Portfolio monitoring
Regular reviews to keep your plan on track as your circumstances and the market change.
Hear Ben's take
Navigating Property podcast · 42 min
The Death of Lazy Investing: Navigating the New Budget Reforms
Ben and guest Richard Morgan discuss why investors should pause and plan rather than simply buy and hold, and the active strategies investors are turning to.
Who this is for
- You want to work with an experienced team and a personalised, high-touch service
- You don't want to be pressured. We take the time to understand you and we're not looking to move you on quickly
- You want a strategy, not just a purchase. Any budget, with no minimum
Who it is not for
- ✕You want guaranteed returns. No one can promise them
- ✕You need financial, tax, legal or SMSF advice. We work alongside your accountant, lawyer and adviser
- ✕You are looking for a quick win
Meet Ben Plohl
Ben is the founder of BFP Property Group. He is a chartered accountant and former CFO who worked in Sydney and London, has invested in property for 22 years and has been a buyers agent for 8. In that time he has completed more than 550 acquisitions.
BFP was a finalist in the 2026 REB Buyers Agent of the Year, REB Buyers Agency of the Year, PIPA Medium Business of the Year and Australian Buyers Agent Awards Diversified Buyers Agency of the Year. We were a finalist in each, not a winner.
Recent results
★★★★★
What clients say
“Amazing team of professionals. Clear and understandable communication throughout the entire process. We are extremely thrilled with the outcome.”
Ryan Graham · 5-star Google review
242 five-star Google reviews. Read them on our Google Business Profile.
Examples of past work, shared with client permission. Yields are as at the time of purchase or build and are not a forecast. Rent figures are not a guarantee. Past results are not a guarantee of future outcomes.
Questions we get asked
Is there a minimum budget?
No. We will talk through your budget and goals on the call and tell you honestly whether and how we can help.
Where do you work?
We buy across Australia. Granny flat and renovation projects are available in Sydney, Newcastle, the Central Coast, Albury Wodonga and Geelong.
Do you give financial, tax or SMSF advice?
No. We are a buyers agency, not financial advisers. We work alongside your accountant, lawyer and adviser, and recommend you take advice on your own situation.
Do you do commercial property?
Yes. We assess the lease, the tenant and the numbers, and work with SMSFs, private investors and high-net-worth clients.
How are your fees structured?
We explain the fee structure on your call and agree it in writing before we start.